D3 is now a Certified B Corporation
D3 is a media agency based in Auckland providing a range of media services across digital and traditional media to New Zealand based businesses.
Why did you want to become a Certified B Corporation?
Having been involved in media and advertising for over twenty years, working largely for large international agencies, when starting my own agency I wanted to ensure that we were not only giving back to our industry but the wider community. B Corp was our guiding star as we started and built the business. We too believe that there is a better way to run and operate a business that has a positive impact on society. We ensure that we operate as a business in an ethical, transparent, and sustainable way, with a real focus on our people, our community and our planet.
What makes D3 unique as a business? Tell us some of the areas where you have the biggest impact, or some of the little changes you've made to make a difference.
From the outside we really aren't that unique. What makes us different is the way we operate internally. We believe that by behaving responsibly, ethically and transparently, we give our clients the confidence to trust us (which is largely lacking with large agency groups) and that we build a reputation for great people and great work.
Do you have any tips for aspiring B Corps about the certification process?
It is the single most rewarding process for any business owner. It can be confronting, and at times overwhelming but it is worth it as it will help you create a business that you are proud of beyond the norms.