Design is often misunderstood as aesthetics or branding. Yet in reality, design is one of the most powerful levers businesses have to translate purpose into practice.
As part of B Corp Month 2026, this webinar explores how design, when treated as an operating model rather than an add‑on, moves organisations beyond compliance and into inspiration.
Framed around the B Corp Month theme for 2026, this session brings together four leaders from certified B Corps who apply design across very different contexts, from the built environment to global operations to large‑scale organisational systems.
12-1:15pm AEDT / 2-3:15pm NZDT
What we’ll explore
Why design is a strategic driver of impact, performance and trust
How B Corp certification can act as a catalyst for better design decisions — not just a compliance framework
Real‑world case studies showing how design choices translate into measurable social, environmental and commercial outcomes
Practical insights for organisations looking to embed impact into how they design products, services, environments and systems
Speakers
Brandon Gien, Chair, Good Design Australia
Opening keynote: Design as a signal for impact and transformation
Stephanie Bullock, Director, Kosloff Architecture
Built & work environments: designing organisations for long‑term value
Jamie Hodgson, Sustainable Business Leader, Hassell
Designing systems and governance inside large, complex organisations
Sara King, General Manager Purpose, Intrepid Travel
Service and operations design at a global scale — embedding purpose into experience
The session will be moderated by Kathy Joyce, Founder & B Consultant, Good 4 Business, and hosted by Lisa Hough, B Consultant and Leadership Coach, and Lee Tonitto, Principal and B Consultant, Tonitto & Partners.
Who should attend
Purpose‑driven business leaders and executives
Designers, architects and built‑environment professionals
Sustainability, ESG and impact leads
Organisations curious about B Corp or looking to go beyond minimum standards
What you’ll leave with
A reframed understanding of design as a business capability
Concrete examples of “design beyond compliance” in action
One practical step you can take in the next 30 days to embed impact through design
Whether you’re already a B Corp or simply exploring how to align purpose with performance, this session will challenge assumptions and offer practical inspiration for using design as a force for good.